Are you budgeting for marketing evolution?
Budgeting to keep up with the pace of change in marketing is a challenge for most businesses. How much should I spend on digital, mobile, SEO, or content marketing? How can I make sure I am evolving my programs in the face of new stuff while basically working with the same budget? These important questions require a different kind of planning process.
Our Marketing Budget Evaluator helps us facilitate evolution with our clients—and it can help your organization, too. It breaks tactics down into four basic categories: Strategic Planning and Paid, Earned and Owned tactics. While no tool is a silver bullet for strategic planning success, this tool can get you off on the right foot.