Are Mobile Barcodes the Future?
Almost everyone knows what a barcode is – it is used to collect information via a scanner into an internal system that then tracks the price, as well as other information, of a particular item. Recently, barcodes have began to evolve into a way to quickly and easily share and transfer information about yourself (or whatever you may be scanning) with others, in the form of mobile barcodes, also known as QR codes.
According to Wikipedia, a mobile bar code, or “QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with camera, and smartphones. The code consisting of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.”
Mobile barcodes are currently being used in advertising campaigns across the globe (they have been using them in China since the mid-90s). From billboards to print advertisements, QR codes are showing up in a number of traditional advertising mediums. This concept also has great potential as a networking tool. Imagine walking into a conference or trade show where each person’s name tag displays a mobile bar code that when scanned links to their virtual business card or company landing page. Take that a step further and each booth could have a mobile barcode that links to a PDF about their products or more information about their company in general.
Although this is not new technology, it is just beginning to show up in the US as a mainstream form of information exchange. Mobile barcodes are a very interesting concept, but only time will tell how useful this technology will prove to be in the world of marketing and advertising.
*To download a free mobile barcode reader application, click here.