Rescuing 2009 – The Marketing VP’s Dilemma – Video

Published July 7, 2009 4:21 pm by Dimo Raychev
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In this short video, Scott LoSasso discusses the importance of conducting pilot PPC programs before heading into the 2010 planning season. Conducting tests now can provide crucial insights into what to expect from large-scale programs going forward – in click costs, cost per conversion, cost per lead and other key factors.

“This is a strategic, methodical science – it’s not simply buying clicks to your site… When the economy turns up, marketers that have learned how to do this are going to steal market share from those that have not.”