The top virtual events and conferences of 2021

Published February 12, 2021 6:55 pm by Julia Parisot
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Looking to stay connected in 2021? Virtual events and conferences are here to stay, and their popularity will likely continue to increase while also evolving as hybrid events long term. Event organizers understand that delivering a good experience on various virtual event technology platforms is key as attendees are looking for ways to learn, network and often consume recorded presentations at their convenience. I’m planning to stay connected and learn from other talented marketers at these upcoming conferences.

 

ANA’s B2B Marketing Conference on March 24-25 will be hosted on the AI-powered Grip platform with a focus on what 300 CMOs on the Global CMO Growth Council have identified as the 4 global growth priorities for marketers to help drive business and grow sales. Those priority areas will include brand creativity and media; data, technology and measurement; talent and marketing organizations; and society and sustainability.

 

AMA Chicago’s 19th annual BrandSmart Conference will happen April 28-29 on the dynamic Whova platform. Their keynote speakers include the City of Chicago’s CMO and PBS’ Chief Digital and Marketing Officer. LoSasso is proud to be a sponsor of BrandSmart, along with Google and others.

 

B2B Marketing’s virtual Ignite USA conference is scheduled June 2-3. This is the second year Ignite will be hosted on the Hopin platform, which enables one-to-one video networking and interactive sessions. Their 6 content-rich tracks will cover emerging topics within Brand and Content Strategy, Insight and Intelligence, Execution and Campaigns, CX Buyer’s Journey, Marketing Operations and Technology, and Demand Generation and Growth. LoSasso will also be hosting a session with CNA Insurance on keeping your brand house in order. The session will elaborate on the necessity of internal and external stakeholder alignment in order to build stronger, more consistent brand strategy.

 

If you’re interested in joining me at B2B Ignite USA or BrandSmart, please get in touch. What aspects of virtual conferences are you enjoying the most? Tell us about your experiences and download this report to learn more about the evolution of events.