The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a connection to the internet (through a Smart TV or through […]
Social media has completely revolutionized the way we share information, learn and connect. Platforms that were initially conceived just as a form of entertainment have […]
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]
Most people in marketing have known for several years that the nature of marketing has changed. “Content is king” has been a thing for a […]
We’ve had a lot on our mind regarding current events and our new reality. And we’d seen a lot of resources for consumer marketers—but not […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
After 30 years and dozens of clients, we’ve seen many different team dynamics—the good, the bad and the ugly. We’ve also experienced what it takes […]
As marketers, we throw around a lot of terms for processes, tactics, performance metrics and even creative. And to add to all those terms, different […]
In early 2019, we wrote about the evolving role of CMO. In the time of COVID-19, these predictions hold even truer; and marketing leaders everywhere […]