The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Are B2B organizations ready to reap the benefits of playing the long game?
Lead gen versus brand-building is a familiar balancing act for many B2B marketers. Fighting for limited budgets and keeping internal stakeholders happy typically forces marketers […]
B2B brand trackers: the secret weapon for securing c-suite investment in branding
As a brand strategist at an agency with a heavy B2B focus, I see firsthand the challenges B2B marketing leaders face when trying to get […]
The end of third-party cookies: A blessing in disguise
The end of third-party cookies is a hot topic in the marketing industry. With the rise of concerns over data privacy and the increasing use […]
The massive impact of AI and ESG on marketing is here to stay—and it’s fantastic
The forecasted pace of technological change is expected to be faster in the next decade than it has been in the last. Advances in fields […]
How B2B CMOs can approach budget-planning for long-term success [9 Recommendations]
As we head into 2023 budget-planning season, B2B CMOs find themselves facing a variety of economic headwinds. This lack of clarity could cause friction in […]
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The Trifecta–a winning approach to B2B marketing
Strong branding, insightful content, and a continuously growing and engaged fan base. That is the trifecta in B2B marketing that brand leaders should aspire to […]
Recap: Social media lunch & learn series
Social media is changing the marketing landscape as we know it—for both B2B and B2C brands alike, and it can be challenging to stay up […]
Marketing that moves—B2B with the emotion of B2C
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]