The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
Our team hit the ground running at IMTS this year! They spent a whole week soaking up all the energy and innovation on the show […]
In the first article of our B2B social media series, we reviewed the role social media plays in B2B marketing and how it helps businesses […]
Automated software has transformed the way today’s marketers work. The capabilities are seemingly endless, with powerful options available for automating marketing tasks, streamlining workflows and […]
There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But, just as important is identifying the search terms you don’t […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
So, you're going through your day as a B2B marketing executive, and someone comes into your office, utters the word 'database' and ruins your afternoon. […]
Our favorite Chicago summertime event is right around the corner—and we’re not talking about Lollapalooza. Our CeLobration committee is excited to announce, LoSassopalooza is back […]
It’s no secret that today’s top B2B brands are utilizing social media marketing to grow their business, build relationships and ultimately increase leads. After all, […]