The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Markets compete through superior exchanges of value. Successful marketers are aware of consumer trends and changing marketing dynamics. Customer value is what you get from what you give. In the past, value was focused on demand stimulation. Today to flourish in a B2B world, customization and segmentation are the most important frontiers in business competition.
If you’ve ever considered a creative way to grow your customer base or promote your company’s brand, chances are you’ve contemplated running a sweepstakes. You’re […]
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a […]
Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million […]
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn't quite taken to them. Customers and users still […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
What keeps brand managers awake at night? I have no idea but my guess is it's brand integrity and the constant battle against those who […]
Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, […]
Your neighbor is doing it. Your kids are doing it. Your brother is doing it. Your friends are doing it. But, most importantly, your customers are doing it. If your business hasn’t thought about getting involved with location based social media, you may want to start before you’re left behind. Location is becoming a huge part of...