The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Content marketing plays an important role in your B2B marketing strategy. With the right content, you can drive you business forward - creating new opportunities […]
Social listening is a recently developed concept, and refers to the activity of identifying and measuring data that justifies social media spending. The idea is […]
The goal of every brand’s social media presence is to reach their fans in a conversational and engaging way. But in every community there are […]
Google's search process is quite complex considering how quickly its engine can produce results to the searcher. Google's pay per click (PPC) text ads are […]
Late last week, Google announced one fairly major update to its search algorithm: that content with a high number of copyright removal notices would be […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
The recent Chick-Fil-A Facebook fiasco has marketers and PR professionals fired up about social media and PR ethics, and rightly so. Ethics can be easily overlooked, […]
Facebook Timeline for brand pages will be released on March 30th. Here are some best practices and tips to be prepared for the release.
The use of social media undeniably optimizes our connections both personally and professionally. These tools we have grown to love and utilize now seem to be working for us while we multitask across platforms. By simplifying the number of clicks we make suddenly Google, Facebook, Twitter and Pinterest all appear to be in cahoots with one another.