The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
It’s a universal truth of corporate life: nobody likes to write stuff. Proposals, presentations, memos—oh my! The pressure to put out can reduce even the […]
There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But, just as important is identifying the search terms you don’t […]
The content management system (CMS), or the backend portal of a website, can be crucial when it comes to website maintenance/updates. Choosing an existing, plug-and-play […]
Anybody building a website, or even a single page should employ a testing system known generically as Quality Assurance (QA) to protect against errors before […]
For me, the startup of a new website is insanely exciting—particularly when it’s a website representing the company where I’ve worked for nearly a decade. […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Attending a client’s trade show always proves to be a whirlwind of an experience that involves limitless planning, traveling and social interaction. There are so […]
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I […]