The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Making the most of trade shows—for the client and your agency
Attending a client’s trade show always proves to be a whirlwind of an experience that involves limitless planning, traveling and social interaction. There are so […]
If these 5 strategies aren’t part of your PPC campaign, they should be
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
5 tips for choosing a color scheme for your brand
I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I […]
7 rockin’ brand strategies and tips for Instagram
Instagram first appeared on the social media landscape in October 2010. Some of the first brands to take advantage of the simple photo-sharing platform were […]
Setting your B2B video up for measurement success
What’s it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this investment […]
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5 ways to use trade show data to increase attendees and exhibitors
Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.
Miracle or Migraine? 5 Tips for Marketing Automation Newbies
If you work in marketing or sales, chances are you hear or read the words “Marketing Automation” at least a couple of times each week. […]
LinkedIn: The Expert's Path for Killer Content
In the past year, content marketing has arguably become one of the most important aspects of any well-developed marketing strategy. B2B and B2C marketers alike […]