The LoDown
Marketing insights, musings and more from the experts at LoSasso.
3 smart ways to grow your PPC program next year
With shorter days and fall foliage among us, now is the time when all businesses start planning budgets for the coming year. As an integral […]
How to better partner with your agency: Become a project management guru
No matter what the industry or position, it all leads to some level of project management—from managing your own workload, to leading a large scale […]
Annual planning: set up your team for success
Agency life and work cadence is nothing short of organized chaos, or perhaps just chaos. So, when the first meeting invite or discussion around annual […]
Moving users to conversion points with dynamic content
More and more, websites today use dynamic content to increase user engagement. However, the concept of a dynamic Web page is nothing new; dynamically loading […]
You CAN afford pay-per-click advertising
If pay-per-click (PPC) advertising is not part of your marketing strategy, the question is, "Why not?" There is so much you can do with PPC […]
Get the monthly LoDown
Don’t miss our marketing tips, tricks and insights to inspire your next move.
PPC account audit guide
Our downloadable PPC audit checklist is a great step toward program improvement.
4 ways to ensure your content has a better home
Valuable content has become the cornerstone of smart digital marketing programs big and small—whether in the form of social network fodder, a dangling carrot in […]
Digital Targeting Optimizer: A grid-based approach to increasing leads and conversions
The LoSasso Digital Targeting Optimizer helps maintain balance and increase performance in the digital programs we manage.