The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Why Human-Centered Storytelling Wins With Industrial Buyers In The AI Era
AI can write a product description in seconds. It can summarize a spec sheet, generate a list of benefits, and make nearly any company sound […]
The Power of Empathy and Trust in Building B2B Brands
Read on for the full transcript: David Fabbri (0:00) So, you know, how is it that B2B brands can stand out, and in the […]
Demand Orchestration for Complex B2B Product Launch Cycles
If you’re launching a complex B2B product, it’s not enough to drum up excitement before the launch date, publish a gated PDF, and consider the […]
From Whitepapers To Micro-Content: Meeting The Attention Span Of The Modern B2B Buyer
For years, B2B marketing revolved around long-form content. Whitepapers, technical guides, webinars, and lengthy case studies were considered the gold standard for educating buyers and […]
When Trust Breaks: How Brands Rebuild Confidence After a Product Crisis
A product issue can do more than hurt sales. It can shake confidence in an entire brand. In industrial, automotive, and technical categories, especially, trust […]
Differentiating Your Brand in Automation is Getting Harder
Walk the floor at any major automation trade show, and you start hearing the same themes over and over. Intelligent automation. Flexible manufacturing. Connected operations. […]
Industrial Content Marketing for SEO
Digital marketing is always changing, but ChatGPT, Gemini, and other LLMs (Large Language Models) have changed it more rapidly than ever before. If you want […]
Creator-Led Growth: The Power of B2B Microinfluencers and How to Harness It
Read on for the full transcript: Ian Sandusky (0:04) I think when it comes to creator marketing, you're seeing that kind of happen now, where […]
