The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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From Whitepapers To Micro-Content: Meeting The Attention Span Of The Modern B2B Buyer
For years, B2B marketing revolved around long-form content. Whitepapers, technical guides, webinars, and lengthy case studies were considered the gold standard for educating buyers and […]
When Trust Breaks: How Brands Rebuild Confidence After a Product Crisis
A product issue can do more than hurt sales. It can shake confidence in an entire brand. In industrial, automotive, and technical categories, especially, trust […]
Differentiating Your Brand in Automation is Getting Harder
Walk the floor at any major automation trade show, and you start hearing the same themes over and over. Intelligent automation. Flexible manufacturing. Connected operations. […]
Industrial Content Marketing for SEO
Digital marketing is always changing, but ChatGPT, Gemini, and other LLMs (Large Language Models) have changed it more rapidly than ever before. If you want […]
Creator-Led Growth: The Power of B2B Microinfluencers and How to Harness It
Read on for the full transcript: Ian Sandusky (0:04) I think when it comes to creator marketing, you're seeing that kind of happen now, where […]
How AI-Driven Search is Reshaping Industrial SEO in 2026
AI is rewriting the rules of search If your SEO strategy is built around rank tracking alone, it’s time to recalibrate. Google’s AI Overviews have […]
Sales Leakage and How to Spot Cracks in Your Funnel
Sales leakage is frustrating: the hairline crack behind strong-looking pipelines that never quite convert. It quietly drains potential revenue even when your lead volume and […]
Why Growth Leaders Budget Against Next Year’s Revenue
Most companies say they want to grow. Far fewer budget like it. Growth Requires Budgeting Against Future Revenue If your marketing budget is built off […]
