The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Collaborations & Community: Conversations that Move Automation Forward
Read the transcript Dylan McIntyre (0:06) Hi everybody. Welcome back to the LoSasso podcast. Today, we have an extra special guest. But before we get […]
LoSasso Holiday Video 2025
Welcome to LoSasso’s holiday insights lab… ✨ This year, our team took a creative approach to holiday cheer; mixing data and strategy as we set […]
B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
Transforming Complex B2B Messaging into Human Connection: The Power of Brand Storytelling
While B2B decisions are often positioned as logical and cost-driven, they hinge on something more human: trust, belief and connection. Behind every RFP or renewal […]
From Friction to Flow: Solving B2B Sales and Marketing Alignment
A lead is primed and ready for the next steps, then fizzles out at the finish line. Sales and marketing both want results, but when […]
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B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
Close the Loop: How ProspectAIQ Helps B2B Marketers Spend Smarter and Sell Faster
Most B2B Marketers Are Still Buying Blind. Are You One of Them? Most B2B marketers are still relying on basic media buying and lead gen […]
The Chicago Advantage: Why the Heartland is B2B Marketing’s Sweet Spot
In a world where marketing strategies often feel as flashy and fleeting as Times Square billboards, there’s something refreshingly powerful about Chicago’s marketing scene. Here […]