The LoDown
Marketing insights, musings and more from the experts at LoSasso.
How AI-Driven Search is Reshaping Industrial SEO in 2026
AI is rewriting the rules of search If your SEO strategy is built around rank tracking alone, it’s time to recalibrate. Google’s AI Overviews have […]
B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
Transforming Complex B2B Messaging into Human Connection: The Power of Brand Storytelling
While B2B decisions are often positioned as logical and cost-driven, they hinge on something more human: trust, belief and connection. Behind every RFP or renewal […]
Trusted Voices: How Peer-to-Peer Content Is Reshaping B2B Marketing
Read the transcript Scott LoSasso (0:06)Hi, I'm Scott LoSasso, I'm here with Marco Ameli. Marco Ameli (0:09)Nice to meet you guys. Scott LoSasso (0:10)Marco […]
From Friction to Flow: Solving B2B Sales and Marketing Alignment
A lead is primed and ready for the next steps, then fizzles out at the finish line. Sales and marketing both want results, but when […]
Get the monthly LoDown
Don’t miss our marketing tips, tricks and insights to inspire your next move.
B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
Close the Loop: How ProspectAIQ Helps B2B Marketers Spend Smarter and Sell Faster
Most B2B Marketers Are Still Buying Blind. Are You One of Them? Most B2B marketers are still relying on basic media buying and lead gen […]
The Chicago Advantage: Why the Heartland is B2B Marketing’s Sweet Spot
In a world where marketing strategies often feel as flashy and fleeting as Times Square billboards, there’s something refreshingly powerful about Chicago’s marketing scene. Here […]