The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.
In the business of trade shows, effective marketing is a must. From direct mail pieces and e-mail streams to creative show experiences, the task isn’t […]
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review […]
The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.
Don't launch your next site without this comprehensive mobile QA process. Copy/Content Content is customized for mobile user needs/wants/behavior (condensing/streamlining content as necessary, messaging that […]