Something to be proud of in 2020

Published January 8, 2021 6:04 pm by LoSasso
Categories:

Phew, what a year. We’ve been through a lot. Including 278 days, 2,224+ hours, 133,440+ minutes and 8,006,400+ seconds of working from home (but who’s counting?).

There have been tears, but also triumphs. And we’ve been extremely fortunate as a business to have remained busy and productive. As a team, we’re keeping the passion alive and celebrating the good things 2020 brought—including recognition of our hard work.

We’d like to congratulate our staff and clients on making it through the year—and picking up a few wins along the way:

 

HEIDENHAIN brings home the gold

Longtime client, HEIDENHAIN, has had some big wins in the past couple of years—thanks to a great collaboration between agency and internal teams. We’re so thankful to this client who champions our creative and strategic vision—and sees great results:

BrandSmart Awards

Gold: “Brand Momentum Award”

This campaign changed perceptions and launched the brand into new emerging markets. Learn more here.
This video series helped show how much HEIDENHAIN celebrates and supports its engineer customers. Watch a spotlight below:

 

Association of National Advertisers (ANA) B2 Awards

Content marketing, video (short form)— “Engineer spotlights”

Another win for the same engineer spotlight video series.

 

Jayco shifts in tough times

COVID put a halt to travel, but Jayco came out on top in the end, thanks to a surge in interest in RVing as a safe way to get away from it all. Early in the pandemic, we found a way to shift marketing efforts to share a message of hope, optimism and the strength of the tight-knit RVing community with our “We were built for this” campaign. And the award wins kept coming.

The Davey Awards

Silver: Online Film & Video—Travel/Tourism

Our We Were Built for This campaign tackled the idea that the RVing community was built to withstand tough times—and that we’ll be back together on the campgrounds together in no time. Visit the landing page here and watch this video in addition to the one below:

 

The Davey Awards

Silver: Online Advertising & Marketing—Video

Before the pandemic hit, we had success with another Jayco campaign— “Sounds like fun.” Watch the video below:

 

Telly Award

Bronze: Branded content (budget under $100k)— “50 years and still fun”

Yet another Jayco campaign that received recognition—this for the campaign that celebrated Jayco’s 50th year in business:

 

BrandSmart Awards

Gold: “Brand Engagement Award”

Over the years, we’ve worked with Jayco to increase customer and prospect engagement through content—to great results. Learn more here.

 

Lindsay streamlines its brand positioning and architecture

We worked with agriculture and infrastructure brand, Lindsay, to identify a brand architecture and brand positioning that aligned with the business objective to create “one Lindsay,” while still maintaining the autonomy and brand equity of its numerous brands. The final output was a massive new website for which we won a Gold Davey Award.

The Davey Awards

Gold: Website—Manufacturing

This ambitious endeavor turned 35 disparate websites into a single global site that serves five regions in 11 different languages. Visit the Site Here.

 

As we move into a new year, we hope you’re seeing the same light at the end of the tunnel that we are. Here’s to big wins for you and yours in 2021.