Pinterest first appeared on the social media scene in August 2010 with only 5,000 active users. Today there are more than 100 million – 500,000 of which are businesses; which makes us ask, what’s so killer about Pinterest? The answer is the amazingly image-centric pins.
Take this into consideration: Pinterest pins are 100 times more spreadable than a tweet. The incredible growth has become a huge opportunity for businesses. Pinterest is no longer just the playground for wedding planners, DIYers, or stay-at-home moms planning their child’s next birthday party – the newcomers are successful companies such as Etsy, Lowe’s and Kraft Foods.
Here are five killer strategies to build a strong presence on Pinterest.
The little red checkmark next to your business name is pretty amazing. Verifying your website on your Pinterest account helps your business by signifying to other Pinterest users that you own the content you are pinning. In addition, it also gives you access to Pinterest Analytics from which you can pull important metrics to check your performance.
The connection between your pin and the original source link is the most significant aspect of Pinterest. Each time you upload a pin from your website, you are generating a link back to it – resulting in referral traffic from a trustworthy source.
The Pin It button is the best way for your business to get discovered on Pinterest. When you add this button to your website, you let your visitors save things they like onto their Pinterest boards, which means even more people will be able to find your content. It also helps keep your brand and site top of mind with the visitor who pinned it.
Aim to create the perfect size for your pin – specifically 736 pixels x 1128 pixels. Images should send a clear message to your audience in order to capture the right customer. Sometimes, a picture really is worth a thousand words.
Pinning consistently will help people discover your pins and increase the number of followers you have. Ideally, pinning for a few minutes a couple of times per day is enough to get your business started – aim to pin 5-10 items a day.
Want to see these strategies in action? Check out our Pinterest page.