The Blizzard of 2011 gets Social

Published February 3, 2011 2:21 pm by LoSasso
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Snow storm ChicagoThe Midwest was hit by a huge snowstorm Tuesday that meteorologists dubbed “The Blizzard of 2011”. Many hit by the storm turned to Twitter, chronicling their snowy experiences with the hashtag #snowpocalypse.  Chicago endured more than 20 inches of snow, a thundersnow storm, power outages, public transit delays, and for the first time in 12 years, Chicago public schools got a snow day.

While many Midwest schools and businesses may have taken a snow day, social media did not.  From tweets and twitpics to status updates and YouTube videos, Web 2.0 has been buzzing about the big storm.

And it’s not just individuals using social media to reach out and share their stories. Many businesses have taken to their social media pages to connect with their customers to offer help, advice or just chat about the storm. Chicago-area-based Allstate Insurance for example, published the following Tweet:

Allstate on Twitter

While the Chicago Tribune posted this message to its Facebook wall:Facebook tribune

And CNN posted their coverage of the Chicago storm to YouTube.  With more and more businesses using social media to keep in touch with their customers on a daily basis it’s comforting to know they will be there for us even during the Blizzard of 2011. #snowpocalypse