The secret sauce for success in today’s complex B2B marketing landscape isn’t so secret anymore. In early 2021, we spoke with several leading CMOs in the B2B space—in industries ranging from aviation to agriculture—about their keys to success in today’s rapidly changing marketing landscape.
The conversations were riveting, and a trend began to emerge: B2B marketing success today, more than ever, takes a delicate balance of logic and magic. Or what we like to call…Pragmagic.
In this FREE ebook, we’ll take you through both sides of the coin—pragmatism and magic—and share tips straight from the mouths of leading CMOs on how to balance both.
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