The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
AI Overviews & LLMs Are Reshaping B2B Search: What Marketers Need to Know
Do B2B Businesses Still Need Organic Web Traffic? This is a critical question B2B marketers must grapple with in the months ahead. The reason: Google’s […]
Hearts, Minds, and Marketshare: Fueling B2B Growth with B2C Brand Passion
Read the transcript Scott LoSasso (00:00) We have that saying here that you move hearts, minds and market share in that order. And it's never […]
Maximize Your B2B Trade Show Follow-Up | Chicago Marketing Agency
Maximize Your B2B Trade Show Follow-Up Strategy Trade show success isn’t measured in badge scans—it’s measured in booked meetings, pipeline growth, and closed deals. The […]
From Noise to Necessity: Making Your B2B Emails Matter
Your product email isn’t connecting—but a market insight might In complex B2B industries, every email you send to an engineer, an operations leader, or a […]
AI in Action: Enhancing B2B Leads and Elevating Expertise
AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing. Join Scott LoSasso, CEO, and David […]
Get the monthly LoDown
Don’t miss our marketing tips, tricks and insights to inspire your next move.
The State of AI in Marketing: Content Strategy
You may already be using AI for content generation. But how about for the steps before that? AI can be a powerful tool for content […]
Finding hidden value in trade shows
“Leads, leads, leads.” It’s a common mantra businesses and their teams take into trade shows. Event producers do their best to feed the frenzy nowadays […]
Ask us anything: Email marketing edition [2024]
Updated on 11.05.24 In 2024, when seemingly everyone is including email in their marketing strategies, how do you cut through the clutter of the inbox […]