The LoDown

There has been big interest in influencer marketing over the past couple of years because of the unique opportunity it gives brands to build awareness […]

With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we thought it would be helpful to share some practical examples […]

As marketers we put a lot of thought into what we say to our audience. But sometimes, how you say it can be just as […]

If your company is looking to expand its presence on social media, it’s likely you’ll consider the use of influencers, or people with substantial online […]

Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion […]

The way consumers discover and connect with brands continues to evolve. B2B and high-consideration purchase marketers need to stay dialed-in to changes in order to […]

Company culture is often associated with the general vibe people feel when they come to work. It’s the personal relationships between colleagues and a trust regardless of where they live on an organizational chart. But it’s also something else: the most successful organizations make culture a foundation of their brands. When there’s a culture that aligns a workforce behind a mission, a brand is stronger.

Trade shows are here to stay—despite cries from critics that online evolution would circumvent the need for live events. In fact, in-real-life experiences are more […]