The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
Recap: Social media lunch & learn series
Social media is changing the marketing landscape as we know it—for both B2B and B2C brands alike, and it can be challenging to stay up […]
Marketing that moves—B2B with the emotion of B2C
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
PPC optimization tips: get the most bang for your buck
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
Social media spotlight 1: Align business goals with social media goals
In the first article of our B2B social media series, we reviewed the role social media plays in B2B marketing and how it helps businesses […]
Our top 5 marketing automation tools
Automated software has transformed the way today’s marketers work. The capabilities are seemingly endless, with powerful options available for automating marketing tasks, streamlining workflows and […]
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Data 101: Tips For Building the Perfect Database
So, you're going through your day as a B2B marketing executive, and someone comes into your office, utters the word 'database' and ruins your afternoon. […]
The Role of Social Media in B2B Marketing
It’s no secret that today’s top B2B brands are utilizing social media marketing to grow their business, build relationships and ultimately increase leads. After all, […]
5 ways to increase brand awareness
We’ve all been there. Marketing and advertising budgets are cut or non-existent, leaving little room for creative campaigns and solutions…or does it? This economy requires […]