The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
How branding can impact customer experience and vice versa
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
Online Video is Changing Consumer and B2B Marketing
A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, […]
Marketing in a Shrinking Economy
The slow economy has caused American industry to reevaluate its marketing strategies. Many experts feel that the new state of affairs may not be short-lived—this state of consumer frugality is likely to become the new norm.
How to Make Your Ad Sing, "Hey, Big Spenders"
According to a recent survey, the biggest retail spenders and most frequent shoppers are more interested in - and much more likely to click on - ads that are personalized for them vs. non-personalized ads.
The Benefits of Collaborating with a Professional SEO Agency
SEO, or Search Engine Optimization, is an evolving field that requires constant monitoring by a professional interactive agency. While a do-it-yourself approach to search engine […]