The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
CMOs: It’s time to take your seat at the tech table
In many organizations, the authority of marketing leaders and CMOs in technology purchasing decisions can be, well, murky. Cison CMO Chris Lynch points out that […]
4 tips to maintain (and ROCK) the role of CMO
The average tenure of today’s CMO is the shortest of any C-suite role. Learn 4 qualities of a great CMO to maintain the role.
5 reasons why you should invest in SEO
5 reasons why your business should invest in SEO 1. Ignoring SEO will impact your bottom line 2. Use SEO to get ahead of […]
How the job description of CMO is evolving
It wasn’t until the 1950s and 60s when companies began installing their first Chief Marketing Officers (CMO)—when the importance of connecting the buyer to the […]
Steps to gamify your budget process to beat the competition
Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.
Get the monthly LoDown
Don’t miss our marketing tips, tricks and insights to inspire your next move.
How to use corporate social responsibility in a profit-focused world
Corporate social responsibility (CSR) is more than just a marketing tactic to increase profits, it’s a way to make a difference in people’s lives and the world
Video marketing: Why you should add live streaming to your content strategy
What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content. Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.
Marketing 101: Why content marketing is important
I’m sure you’ve heard the phrase, “content is king.” That’s because content is at the core of the most successful digital marketing campaigns, especially as consumers shift to consuming more information on mobile devices.