The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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The Ultimate Dynamic Duo in Marketing: Creative and Strategy
What do fish and chips, Batman and Robin, and Woody and Buzz have in common? They’re part of a dynamic duo with complementary traits that […]
Design Lingo for Non-Designers
In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […]
The Ultimate Guide to the Perfect Email Design for Better Results
Crafting the perfect email design is both an art and a science, blending creativity with structured best practices to engage readers and drive conversions. Read […]
The Art of Media Pitching: From Story to Coverage
In today's digital era, understanding the art of media pitching is essential for brands aiming to stand out. Whether you're navigating B2B or B2C landscapes, […]
9 Key Reasons Your Content Marketing Strategy Isn't Working (And How to Fix It)
Key insights: Establishing specific objectives and gaining a comprehensive understanding of your target audience are critical steps that not only give direction to your content […]
Going Beyond the Click: How Zero-Click Content is Transforming Social
In today's rapidly evolving social landscape, a new trend is making waves and reshaping strategies: the rise of zero-click content. This approach, which delivers value […]
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The Ultimate Guide to Finding the Right Agency Partner
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
Using First-Party Data to Drive Impact Throughout the B2B Buyer’s Journey
With the renewed focus on the phaseout of third-party cookies by Google in 2024, and increased attention to data privacy in the US, marketers need […]
24 AI Tools We’re Testing to Enhance Workflows and Boost Performance
In this article, we share some of the AI tools we're currently testing and using to boost productivity and performance across all of our departments. Let’s dive in!