The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
AI Overviews & LLMs Are Reshaping B2B Search: What Marketers Need to Know
Do B2B Businesses Still Need Organic Web Traffic? This is a critical question B2B marketers must grapple with in the months ahead. The reason: Google’s […]
Here's why your Facebook posts don't get traction
The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]
Tricks of the trade show
In the business of trade shows, effective marketing is a must. From direct mail pieces and e-mail streams to creative show experiences, the task isn’t […]
The ABCs of KPIs
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review […]
Marketers in manufacturing—don’t ignore these audience insights
After more than 15 years and nearly as many clients in the manufacturing space, we’ve learned a thing or two about marketing to the industry’s […]
4 data-driven email strategies (infographic)
Check out some of the statistics behind the success (or failure) of today's email marketing campaigns.
Get the monthly LoDown
Don’t miss our marketing tips, tricks and insights to inspire your next move.
The Guerilla Guide to Customer Focus (eBook)
The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.
Metamorphosis: From CMO to CXO
Welcome to the Experience Era If you've ever questioned the difference between a product or service and a brand, the answer is simple: it's the […]
The most important thing written content can accomplish, and how
Ever heard of the milk man? No, it’s not some millennial slang for a guy who always draws things out as long as possible. People […]