The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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From Google to GPT: Traffic Changes, LLM Optimization, and What's Ahead
Read the transcript David Fabbri (00:00) All right. So welcome to the LoSasso Digital Marketing Podcast. Today we have Chris Andrew, the CEO from […]
5 reasons you still need branded PPC campaigns
Updated on October 7, 2024 With new marketing strategies and innovations discovered seemingly everyday, it’s easy to discredit the tried-and-true marketing processes that we have […]
For the love of brands
On this Valentine's Day, cozy up with the idea of connecting with your consumers. No surprise, large brands like Amazon and Facebook are at the […]
Here's why your Facebook posts don't get traction
The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]
Tricks of the trade show
In the business of trade shows, effective marketing is a must. From direct mail pieces and e-mail streams to creative show experiences, the task isn’t […]
The ABCs of KPIs
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review […]
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Marketers in manufacturing—don’t ignore these audience insights
After more than 15 years and nearly as many clients in the manufacturing space, we’ve learned a thing or two about marketing to the industry’s […]
4 data-driven email strategies (infographic)
Check out some of the statistics behind the success (or failure) of today's email marketing campaigns.
The Guerilla Guide to Customer Focus (eBook)
The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.