The LoDown

I’m sure you’ve heard the phrase, “content is king.” That’s because content is at the core of the most successful digital marketing campaigns, especially as consumers shift to consuming more information on mobile devices.

Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. […]

Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]

Updated: 03/09/20 Is your list of responsibilities and projects growing? Do you struggle to remove items on your to-do list as quickly as you add […]

You have a live in-person event planned, but a popular (and arguably the most important) way to reach people is through digital initiatives. We’ve got […]

Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won't likely abandon social media advertising anytime […]

Updated on October 7, 2024 With new marketing strategies and innovations discovered seemingly everyday, it’s easy to discredit the tried-and-true marketing processes that we have […]

On this Valentine's Day, cozy up with the idea of connecting with your consumers. No surprise, large brands like Amazon and Facebook are at the […]