The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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AI Overviews & LLMs Are Reshaping B2B Search: What Marketers Need to Know
Do B2B Businesses Still Need Organic Web Traffic? This is a critical question B2B marketers must grapple with in the months ahead. The reason: Google’s […]
The digital marketing strategy of America's top trade shows
If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.
CMOs: It’s time to take your seat at the tech table
In many organizations, the authority of marketing leaders and CMOs in technology purchasing decisions can be, well, murky. Cison CMO Chris Lynch points out that […]
4 tips to maintain (and ROCK) the role of CMO
The average tenure of today’s CMO is the shortest of any C-suite role. Learn 4 qualities of a great CMO to maintain the role.
5 reasons why you should invest in SEO
5 reasons why your business should invest in SEO 1. Ignoring SEO will impact your bottom line 2. Use SEO to get ahead of […]
How the job description of CMO is evolving
It wasn’t until the 1950s and 60s when companies began installing their first Chief Marketing Officers (CMO)—when the importance of connecting the buyer to the […]
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Steps to gamify your budget process to beat the competition
Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.
How to use corporate social responsibility in a profit-focused world
Corporate social responsibility (CSR) is more than just a marketing tactic to increase profits, it’s a way to make a difference in people’s lives and the world
Video marketing: Why you should add live streaming to your content strategy
What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content. Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.