The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
The Art of Media Pitching: From Story to Coverage
In today's digital era, understanding the art of media pitching is essential for brands aiming to stand out. Whether you're navigating B2B or B2C landscapes, […]
9 Key Reasons Your Content Marketing Strategy Isn't Working (And How to Fix It)
Key insights: Establishing specific objectives and gaining a comprehensive understanding of your target audience are critical steps that not only give direction to your content […]
Going Beyond the Click: How Zero-Click Content is Transforming Social
In today's rapidly evolving social landscape, a new trend is making waves and reshaping strategies: the rise of zero-click content. This approach, which delivers value […]
The Ultimate Guide to Finding the Right Agency Partner
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
Using First-Party Data to Drive Impact Throughout the B2B Buyer’s Journey
With the renewed focus on the phaseout of third-party cookies by Google in 2024, and increased attention to data privacy in the US, marketers need […]
Get the monthly LoDown
Don’t miss our marketing tips, tricks and insights to inspire your next move.
24 AI Tools We’re Testing to Enhance Workflows and Boost Performance
In this article, we share some of the AI tools we're currently testing and using to boost productivity and performance across all of our departments. Let’s dive in!
Embracing AI in Marketing: Insights from LoSasso Leaders
Artificial intelligence. Everyone is talking about it, across every industry and in almost every role. It's the game-changer we're all figuring out how to harness, […]
How to Plan, Build & Evaluate Your Martech Stack for Greater Success
Highlights Planning and evaluating a martech stack is crucial but challenging due to the fast-paced tech environment. Building a martech stack requires aligning technology with […]