The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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From Noise to Necessity: Making Your B2B Emails Matter
Your product email isn’t connecting—but a market insight might In complex B2B industries, every email you send to an engineer, an operations leader, or a […]
Using personas to create greater social media engagement
It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.
Email Marketing Campaigns: Best Practices
As B2B marketers, we need to coordinate our interactive marketing initiatives to maintain consistency throughout several different channels. Social media enhances the value of email and in return, email maximizes social media efforts. Email campaigns give marketers the opportunity to expose their brands as much as possible. It is the most cost effective interactive tool and increasing in its effectiveness. Email allows marketers to deliver a valuable visualization of their message through the user experience.
B2B Basics: Marketing 101
Markets compete through superior exchanges of value. Successful marketers are aware of consumer trends and changing marketing dynamics. Customer value is what you get from what you give. In the past, value was focused on demand stimulation. Today to flourish in a B2B world, customization and segmentation are the most important frontiers in business competition.
The Big "Questions": Facebook vs. LinkedIn
Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million […]
Math: The Inescapable Heart of Social Media Measurement
Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, […]
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Ways to Improve Your Site's SEO
You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients.
Defining Your Social Media Strategy
More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.
Manufacturing Industry Moving in the Right Direction?
There are positive signs that the metalworking industry is gaining momentum. In looking at the activity coming through the paid search campaigns we’re running for […]