The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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From Whitepapers To Micro-Content: Meeting The Attention Span Of The Modern B2B Buyer
For years, B2B marketing revolved around long-form content. Whitepapers, technical guides, webinars, and lengthy case studies were considered the gold standard for educating buyers and […]
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Online Video is Changing Consumer and B2B Marketing
A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, […]
