The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
From Whitepapers To Micro-Content: Meeting The Attention Span Of The Modern B2B Buyer
For years, B2B marketing revolved around long-form content. Whitepapers, technical guides, webinars, and lengthy case studies were considered the gold standard for educating buyers and […]
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Connected TV: How a B2B and B2C brand found success [Case Study]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a connection to the internet (through a Smart TV or through […]
Why you should consider building a social media community for your brand
Social media has completely revolutionized the way we share information, learn and connect. Platforms that were initially conceived just as a form of entertainment have […]
How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]
Branding in the age of content marketing
Most people in marketing have known for several years that the nature of marketing has changed. “Content is king” has been a thing for a […]
FREE eBook: B2B marketing in turbulent times: a playbook
We’ve had a lot on our mind regarding current events and our new reality. And we’d seen a lot of resources for consumer marketers—but not […]
FREE eBook: 5 principles to build and nurture a team of marketing superheroes
After 30 years and dozens of clients, we’ve seen many different team dynamics—the good, the bad and the ugly. We’ve also experienced what it takes […]
5 tips for marketing automation in the age of COVID-19
By now, we’ve all experienced it: Cooped up in our homes, missing our friends (and coworkers!), trying to balance remote work and homeschooling, attempting to […]
How to make agency partnerships work: 5 tips for top results
As a marketing agency, we recognize the importance of building and nurturing strong partnerships with our clients, industry peers and even our own team members. […]
