The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Embracing AI in Marketing: Insights from LoSasso Leaders
Artificial intelligence. Everyone is talking about it, across every industry and in almost every role. It's the game-changer we're all figuring out how to harness, […]
LoSasso Case Study: What Makes a Successful Sweepstakes?
If you’ve ever considered a creative way to grow your customer base or promote your company’s brand, chances are you’ve contemplated running a sweepstakes. You’re […]
Sink or Swim: Thought Leadership in Marketing
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a […]
The Big "Questions": Facebook vs. LinkedIn
Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million […]
QR Codes: Fading Fad or Trend with Teeth?
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn't quite taken to them. Customers and users still […]
Brand Integrity
What keeps brand managers awake at night? I have no idea but my guess is it's brand integrity and the constant battle against those who […]
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Math: The Inescapable Heart of Social Media Measurement
Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, […]
The Location Based Social Media Bandwagon
Your neighbor is doing it. Your kids are doing it. Your brother is doing it. Your friends are doing it. But, most importantly, your customers are doing it. If your business hasn’t thought about getting involved with location based social media, you may want to start before you’re left behind. Location is becoming a huge part of...
Ways to Improve Your Site's SEO
You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients.