The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
Demystifying Marketing Terms
When was the last time you brushed up on your marketing lingo? Or saw a marketing acronym you didn't quite recognize? In B2B marketing, where […]
How to Brief and Inspire Your Creative Team
There’s an art and science to successfully briefing your creative team. We want the facts—who, what, where, when, why, etc.—but we also want to feel […]
The Power of Thinking BIG
Everyone loves a quick win. These days, B2B marketing teams are under increased pressure to hit tighter deadlines and show stronger results. Effective B2B marketing […]
Unlock the Value of Video for B2B marketing
What does it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this […]
Design Lingo for Non-Designers
In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […]
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The Ultimate Guide to the Perfect Email Design for Better Results
Crafting the perfect email design is both an art and a science, blending creativity with structured best practices to engage readers and drive conversions. Read […]
The Art of Media Pitching: From Story to Coverage
In today's digital era, understanding the art of media pitching is essential for brands aiming to stand out. Whether you're navigating B2B or B2C landscapes, […]
9 Key Reasons Your Content Marketing Strategy Isn't Working (And How to Fix It)
Key insights: Establishing specific objectives and gaining a comprehensive understanding of your target audience are critical steps that not only give direction to your content […]