The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
When Trust Breaks: How Brands Rebuild Confidence After a Product Crisis
A product issue can do more than hurt sales. It can shake confidence in an entire brand. In industrial, automotive, and technical categories, especially, trust […]
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Social media spotlight 1: Align business goals with social media goals
In the first article of our B2B social media series, we reviewed the role social media plays in B2B marketing and how it helps businesses […]
Our top 5 marketing automation tools
Automated software has transformed the way today’s marketers work. The capabilities are seemingly endless, with powerful options available for automating marketing tasks, streamlining workflows and […]
Data 101: Tips For Building the Perfect Database
So, you're going through your day as a B2B marketing executive, and someone comes into your office, utters the word 'database' and ruins your afternoon. […]
The Role of Social Media in B2B Marketing
It’s no secret that today’s top B2B brands are utilizing social media marketing to grow their business, build relationships and ultimately increase leads. After all, […]
5 ways to increase brand awareness
We’ve all been there. Marketing and advertising budgets are cut or non-existent, leaving little room for creative campaigns and solutions…or does it? This economy requires […]
LoSasso at B2B Ignite: Keeping your brand house in order
B2B Ignite USA 2021 included two days of sessions filled with exclusive marketing insights and inspiration for marketers to stay one step ahead, and the […]
Pragmagic—the key to success in today’s complex marketing landscape (ebook)
The secret sauce for success in today’s complex B2B marketing landscape isn’t so secret anymore. In early 2021, we spoke with several leading CMOs in […]
Position Zero: why you need it to grow your traffic and brand
Move aside #1 rank... there is a new cowboy in town and his name is position zero. Here we will explain what position zero is […]
