The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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When Trust Breaks: How Brands Rebuild Confidence After a Product Crisis
A product issue can do more than hurt sales. It can shake confidence in an entire brand. In industrial, automotive, and technical categories, especially, trust […]
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How to Wrangle Your Valuable Data with a Customer Data Platform
In a world that runs on data, the ability to capture and leverage information can deliver a powerful strategic advantage. But, the challenge for most […]
Creative campaign vs platform: How they benefit B2B brands
Chances are you’ve heard the words creative campaign or creative platform before. Whether coming from your internal marketing team or an agency partner. But the […]
Webinar recap: Building the business case for B2B brand trackers
In the competitive B2B landscape, a brand tracker can be a powerful tool in understanding growth opportunities and getting the attention of the C-suite for […]
The best types of content for B2B success
We consume content daily. From the social media feeds, newsletters and blogs we follow, to engaging videos, thought-provoking white papers and other educational resources, content […]
Effective marketing begins with stakeholder alignment
As an agency, our overarching goal is to create campaigns for clients that help build brands, educate consumers and, ultimately, drive sales. But the specific […]
Webinar recap: Where growth meets progress with Scott LoSasso
Consumers today prefer doing business with brands that make a difference. Whether you have a humanitarian mission, you're enabling game-changing innovation or you simply make […]
3 examples of how B2B brands can leverage emotion and human connection
We talk a lot about helping brands evolve and drive meaningful change. While it’s always been a driver of our agency, it’s never been a […]
Are B2B organizations ready to reap the benefits of playing the long game?
Lead gen versus brand-building is a familiar balancing act for many B2B marketers. Fighting for limited budgets and keeping internal stakeholders happy typically forces marketers […]
