The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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When Trust Breaks: How Brands Rebuild Confidence After a Product Crisis
A product issue can do more than hurt sales. It can shake confidence in an entire brand. In industrial, automotive, and technical categories, especially, trust […]
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How to develop an effective content calendar in 6 steps
At LoSasso, we often have brainstorming meetings where we are flooded with great ideas—but the real challenge is putting those ideas into action. Big ideas […]
How to generate ideas [steps + techniques + resources]
Updated June 3rd, 2019 Idea generation is the lifeblood for every organization and one of the most important assets for marketing teams. As you know, […]
5 Steps to Trade Show Success
Some team members from LoSasso recently traveled to Indianapolis for the annual CNH Parts & Service Expo to support our client and connect with the […]
The 5 New Laws of Content
Content marketing plays an important role in your B2B marketing strategy. With the right content, you can drive you business forward - creating new opportunities […]
5 Reasons for a Social Listening Budget
Social listening is a recently developed concept, and refers to the activity of identifying and measuring data that justifies social media spending. The idea is […]
Platform Wars: Where to focus your social media strategy?
The use of social media undeniably optimizes our connections both personally and professionally. These tools we have grown to love and utilize now seem to be working for us while we multitask across platforms. By simplifying the number of clicks we make suddenly Google, Facebook, Twitter and Pinterest all appear to be in cahoots with one another.
Essential to SEO: Reach, Relevance and ROI
If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
Using personas to create greater social media engagement
It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.
