The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
When Trust Breaks: How Brands Rebuild Confidence After a Product Crisis
A product issue can do more than hurt sales. It can shake confidence in an entire brand. In industrial, automotive, and technical categories, especially, trust […]
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4 data-driven email strategies (infographic)
Check out some of the statistics behind the success (or failure) of today's email marketing campaigns.
The Guerilla Guide to Customer Focus (eBook)
The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.
Metamorphosis: From CMO to CXO
Welcome to the Experience Era If you've ever questioned the difference between a product or service and a brand, the answer is simple: it's the […]
The most important thing written content can accomplish, and how
Ever heard of the milk man? No, it’s not some millennial slang for a guy who always draws things out as long as possible. People […]
Consumerization 2.0: The great evolution of the business buyer
Most companies and sales organizations have witnessed firsthand how the Internet and technology, content and social media, and the effects of global competition have produced […]
Tips to avoid tone-deaf content across user interfaces
With perhaps a few exceptions, you probably wouldn’t use the same tone in a job interview that you would in an argument with your cable […]
Why executive branding is more important than ever
Despite the $183 billion that’s projected to be spent on advertising in the U.S. alone this year, some of the most influential messaging will come […]
Capitalizing on micro-moments
It’s amazing to consider the smartphone revolution began just a decade ago, when, in July 2007, Apple debuted its original, transformative iPhone. Of course, in […]
