
The LoDown
Marketing insights, musings and more from the experts at LoSasso.

Marketing insights, musings and more from the experts at LoSasso.
A product issue can do more than hurt sales. It can shake confidence in an entire brand. In industrial, automotive, and technical categories, especially, trust […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
A product issue can do more than hurt sales. It can shake confidence in an entire brand. In industrial, automotive, and technical categories, especially, trust […]
Walk the floor at any major automation trade show, and you start hearing the same themes over and over. Intelligent automation. Flexible manufacturing. Connected operations. […]
Digital marketing is always changing, but ChatGPT, Gemini, and other LLMs (Large Language Models) have changed it more rapidly than ever before. If you want […]
Read on for the full transcript: Ian Sandusky (0:04) I think when it comes to creator marketing, you're seeing that kind of happen now, where […]
AI is rewriting the rules of search If your SEO strategy is built around rank tracking alone, it’s time to recalibrate. Google’s AI Overviews have […]
Sales leakage is frustrating: the hairline crack behind strong-looking pipelines that never quite convert. It quietly drains potential revenue even when your lead volume and […]
Most companies say they want to grow. Far fewer budget like it. Growth Requires Budgeting Against Future Revenue If your marketing budget is built off […]
B2B brands in complex sectors such as metalworking, automation, robotics, and other industrial markets generate leads from many sources: web forms, trade shows, distributors, paid […]
