The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Demand Orchestration for Complex B2B Product Launch Cycles
If you’re launching a complex B2B product, it’s not enough to drum up excitement before the launch date, publish a gated PDF, and consider the […]
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Tips to maximize engagement while live streaming
Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]
How to be a better partner and grow your agency relationship
Updated: 03/09/20 Is your list of responsibilities and projects growing? Do you struggle to remove items on your to-do list as quickly as you add […]
Real life events in an online world
You have a live in-person event planned, but a popular (and arguably the most important) way to reach people is through digital initiatives. We’ve got […]
5 social media advertising myths that are stunting your success
Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won't likely abandon social media advertising anytime […]
5 reasons you still need branded PPC campaigns
Updated on October 7, 2024 With new marketing strategies and innovations discovered seemingly everyday, it’s easy to discredit the tried-and-true marketing processes that we have […]
For the love of brands
On this Valentine's Day, cozy up with the idea of connecting with your consumers. No surprise, large brands like Amazon and Facebook are at the […]
Here's why your Facebook posts don't get traction
The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]
Tricks of the trade show
In the business of trade shows, effective marketing is a must. From direct mail pieces and e-mail streams to creative show experiences, the task isn’t […]
