The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
Fix these 5 common SEO mistakes
Search engine optimization. Chances are you've heard of it. You probably even know how important it is, but maybe you aren't sure what it really means or what tactics can help improve it.
Making the most of trade shows—for the client and your agency
Attending a client’s trade show always proves to be a whirlwind of an experience that involves limitless planning, traveling and social interaction. There are so […]
If these 5 strategies aren’t part of your PPC campaign, they should be
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
5 tips for choosing a color scheme for your brand
I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I […]
7 rockin’ brand strategies and tips for Instagram
Instagram first appeared on the social media landscape in October 2010. Some of the first brands to take advantage of the simple photo-sharing platform were […]
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Setting your B2B video up for measurement success
What’s it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this investment […]
5 ways to use trade show data to increase attendees and exhibitors
Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.
Miracle or Migraine? 5 Tips for Marketing Automation Newbies
If you work in marketing or sales, chances are you hear or read the words “Marketing Automation” at least a couple of times each week. […]