The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
Unlock the Value of Video for B2B marketing
What does it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this […]
Design Lingo for Non-Designers
In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […]
The Ultimate Guide to the Perfect Email Design for Better Results
Crafting the perfect email design is both an art and a science, blending creativity with structured best practices to engage readers and drive conversions. Read […]
The Art of Media Pitching: From Story to Coverage
In today's digital era, understanding the art of media pitching is essential for brands aiming to stand out. Whether you're navigating B2B or B2C landscapes, […]
9 Key Reasons Your Content Marketing Strategy Isn't Working (And How to Fix It)
Key insights: Establishing specific objectives and gaining a comprehensive understanding of your target audience are critical steps that not only give direction to your content […]
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Going Beyond the Click: How Zero-Click Content is Transforming Social
In today's rapidly evolving social landscape, a new trend is making waves and reshaping strategies: the rise of zero-click content. This approach, which delivers value […]
The Ultimate Guide to Finding the Right Agency Partner
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
Using First-Party Data to Drive Impact Throughout the B2B Buyer’s Journey
With the renewed focus on the phaseout of third-party cookies by Google in 2024, and increased attention to data privacy in the US, marketers need […]