The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
5 tips for marketing automation in the age of COVID-19
By now, we’ve all experienced it: Cooped up in our homes, missing our friends (and coworkers!), trying to balance remote work and homeschooling, attempting to […]
How to make agency partnerships work: 5 tips for top results
As a marketing agency, we recognize the importance of building and nurturing strong partnerships with our clients, industry peers and even our own team members. […]
5 Common challenges marketing leaders face
Today’s CMOs and marketing leaders are under more pressure to deliver than ever before. As an agency, we have the pleasure of working with a […]
How to build a modern marketing team: 15 tips for success
The speed at which marketing tools, tech and tactics are evolving is dizzying. And if your team was built for traditional marketing approaches, evolving with […]
4 standards that should set the foundation for your creative
As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions. If beauty is in the eye of the beholder, who’s […]
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Website revamp: why it’s important & how it benefits your business
Almost every brand has a website. And almost every digital (and even print) campaign that is boosting awareness or incentivizing an action is driving to […]
Friction kills: how to increase digital marketing conversions by removing roadblocks
Blame Amazon and its one-click Buy Now button. Blame the Facebook API for making it WAY too easy to create a user account for the […]
5 reasons influencer marketing works better in B2B
There has been big interest in influencer marketing over the past couple of years because of the unique opportunity it gives brands to build awareness […]