The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
Webinar recap: Where growth meets progress with Scott LoSasso
Consumers today prefer doing business with brands that make a difference. Whether you have a humanitarian mission, you're enabling game-changing innovation or you simply make […]
DOs and DON’Ts of Presenting an Informative Webinar
Webinars can be an excellent tool to share success stories with potential clients, exchange ideas with industry peers and address the challenges facing your industry. That being said, like any tool, it has to be used effectively to be successful.
Online Video is Changing Consumer and B2B Marketing
A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, […]
Marketing in a Shrinking Economy
The slow economy has caused American industry to reevaluate its marketing strategies. Many experts feel that the new state of affairs may not be short-lived—this state of consumer frugality is likely to become the new norm.
How to Make Your Ad Sing, "Hey, Big Spenders"
According to a recent survey, the biggest retail spenders and most frequent shoppers are more interested in - and much more likely to click on - ads that are personalized for them vs. non-personalized ads.
The Benefits of Collaborating with a Professional SEO Agency
SEO, or Search Engine Optimization, is an evolving field that requires constant monitoring by a professional interactive agency. While a do-it-yourself approach to search engine […]