The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
Through thought leadership initiatives and focusing on delivering value, marketers need to create a different way of telling a story. For example, the fantastic idea of “Angry Birds” broke through the cluttered world of mobile apps and is now downloaded more than 1 million times a day. By engaging the consumers and empowering them to contribute their innovative ideas, marketers give customers the opportunity to be problem-solvers.
New developments in the online space give you more ways than ever to creatively reach and engage your target market, but don't make the mistake of thinking everything has changed. When it comes down to it, a lot of what we need to do online is good old-fashioned direct response advertising. We're trying to get someone to do something—to click, to buy, to join—to respond.
Markets compete through superior exchanges of value. Successful marketers are aware of consumer trends and changing marketing dynamics. Customer value is what you get from what you give. In the past, value was focused on demand stimulation. Today to flourish in a B2B world, customization and segmentation are the most important frontiers in business competition.
If you’ve ever considered a creative way to grow your customer base or promote your company’s brand, chances are you’ve contemplated running a sweepstakes. You’re […]
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million […]
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn't quite taken to them. Customers and users still […]
What keeps brand managers awake at night? I have no idea but my guess is it's brand integrity and the constant battle against those who […]