The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, […]
Your neighbor is doing it. Your kids are doing it. Your brother is doing it. Your friends are doing it. But, most importantly, your customers are doing it. If your business hasn’t thought about getting involved with location based social media, you may want to start before you’re left behind. Location is becoming a huge part of...
You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients.
More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.
Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Your Google Adwords Quality Score can not only dictate how successful your campaign will be, but also how much money you need to spend to […]
There are positive signs that the metalworking industry is gaining momentum. In looking at the activity coming through the paid search campaigns we’re running for […]
With all that's changing in marketing these days, it's easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics - like focusing on customer benefits. If your marketing has a tight focus on the basics, you're probably doing better than a lot of your competitors. If you've gotten a little soft - or a little too self-centered - maybe a little 101 is just what's needed.