The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
Our top 5 marketing automation tools
Automated software has transformed the way today’s marketers work. The capabilities are seemingly endless, with powerful options available for automating marketing tasks, streamlining workflows and […]
Data 101: Tips For Building the Perfect Database
So, you're going through your day as a B2B marketing executive, and someone comes into your office, utters the word 'database' and ruins your afternoon. […]
The Role of Social Media in B2B Marketing
It’s no secret that today’s top B2B brands are utilizing social media marketing to grow their business, build relationships and ultimately increase leads. After all, […]
5 ways to increase brand awareness
We’ve all been there. Marketing and advertising budgets are cut or non-existent, leaving little room for creative campaigns and solutions…or does it? This economy requires […]
LoSasso at B2B Ignite: Keeping your brand house in order
B2B Ignite USA 2021 included two days of sessions filled with exclusive marketing insights and inspiration for marketers to stay one step ahead, and the […]
Get the monthly LoDown
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Pragmagic—the key to success in today’s complex marketing landscape (ebook)
The secret sauce for success in today’s complex B2B marketing landscape isn’t so secret anymore. In early 2021, we spoke with several leading CMOs in […]
Position Zero: why you need it to grow your traffic and brand
Move aside #1 rank... there is a new cowboy in town and his name is position zero. Here we will explain what position zero is […]
The Content Strategist’s Workout Plan (eBook)
Get straightfoward, actionable content planning and strategy exercises with this free download: The Content Strategist's Workout Plan.