The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
Close the Loop: How ProspectAIQ Helps B2B Marketers Spend Smarter and Sell Faster
Most B2B Marketers Are Still Buying Blind. Are You One of Them? Most B2B marketers are still relying on basic media buying and lead gen […]
Associate Creative Director, Copy (B2B)
Ready to wrangle words, shape strategy, and lead a crew of creative thinkers into B2B greatness? Read on. Who We Are LoSasso is a dynamic […]
The Chicago Advantage: Why the Heartland is B2B Marketing’s Sweet Spot
In a world where marketing strategies often feel as flashy and fleeting as Times Square billboards, there’s something refreshingly powerful about Chicago’s marketing scene. Here […]
The Analog Antidote: How Digital Doubt Fuels a New Era of Growth for Live Events and Trade Shows
We’re living through a full-blown crisis of trust. Decades of eroding media credibility have collided with the explosion of AI-driven deepfakes, creating what I call […]
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B2B Trade Show & Event Marketing in 2025
Your guide to the strategies shaping the next wave of B2B events. From AI-driven audience growth to micro-influencer reach, hybrid formats, global access models, and […]
From Google to GPT: Traffic Changes, LLM Optimization, and What's Ahead
Read the transcript David Fabbri (00:00) All right. So welcome to the LoSasso Digital Marketing Podcast. Today we have Chris Andrew, the CEO from […]
B2B Trade Show Marketing ROI
In today’s fiercely competitive landscape, trade shows remain a critical lever for driving growth, building brand awareness, and standing out in crowded markets. The U.S. […]