The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
The Ultimate Dynamic Duo in Marketing: Creative and Strategy
What do fish and chips, Batman and Robin, and Woody and Buzz have in common? They’re part of a dynamic duo with complementary traits that […]
Math: The Inescapable Heart of Social Media Measurement
Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, […]
Ways to Improve Your Site's SEO
You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients.
Defining Your Social Media Strategy
More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.
Manufacturing Industry Moving in the Right Direction?
There are positive signs that the metalworking industry is gaining momentum. In looking at the activity coming through the paid search campaigns we’re running for […]
Online Video is Changing Consumer and B2B Marketing
A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, […]