The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
B2B Trade Show Marketing ROI
In today’s fiercely competitive landscape, trade shows remain a critical lever for driving growth, building brand awareness, and standing out in crowded markets. The U.S. […]
The Ultimate Guide to Finding the Right Agency Partner
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
Using First-Party Data to Drive Impact Throughout the B2B Buyer’s Journey
With the renewed focus on the phaseout of third-party cookies by Google in 2024, and increased attention to data privacy in the US, marketers need […]
24 AI Tools We’re Testing to Enhance Workflows and Boost Performance
In this article, we share some of the AI tools we're currently testing and using to boost productivity and performance across all of our departments. Let’s dive in!
Embracing AI in Marketing: Insights from LoSasso Leaders
Artificial intelligence. Everyone is talking about it, across every industry and in almost every role. It's the game-changer we're all figuring out how to harness, […]
How to Plan, Build & Evaluate Your Martech Stack for Greater Success
Highlights Planning and evaluating a martech stack is crucial but challenging due to the fast-paced tech environment. Building a martech stack requires aligning technology with […]
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How to Wrangle Your Valuable Data with a Customer Data Platform
In a world that runs on data, the ability to capture and leverage information can deliver a powerful strategic advantage. But, the challenge for most […]
Creative campaign vs platform: How they benefit B2B brands
Chances are you’ve heard the words creative campaign or creative platform before. Whether coming from your internal marketing team or an agency partner. But the […]
Webinar recap: Building the business case for B2B brand trackers
In the competitive B2B landscape, a brand tracker can be a powerful tool in understanding growth opportunities and getting the attention of the C-suite for […]